In today's class exercise, we were asked to do a short report based on the constructive criticism model for the picture below:
Honestly when i first saw this picture, i didn't find it too appealing =P
Anyway after a brief discussion with Sherryn, we decided on the few points below,
Generally the picture is the character found in the movie, Avatar and what caught our attention subsequently was the McDonald logo at the upper right hand corner. we agreed that this picture was a picture that McDonald used in the promotion of the movie perhaps because they were giving out the Avatar toys.
However we felt that the McDonald logo was too small if this picture is really used for the promotion of Avatar McDonald toys. Because given the comparison between the sizes between the logo and the character's face and the "avatar' wordings, it becomes part of the background and the emphasis may be inaccurate in this case.
In addition, the colors of the background and the character are too close and similar such that at one glance it wasn't that eye-catching. also, the expression of the character shows neither excitement nor happiness which one would possibly relate with toys, hence it further more add on to the unclear intention of the picture.
Despite the unclarity, the big space that the character occupied in the picture points all the attention to him and thus the movie, which from another perspective does help to draw attention from consumers to the movie, Avatar.
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